Decision Dashboards
Field Note · Full-Roster Price Scan
Who Posts a Price Near Salem, NH
October 19, 2026 · all 18 dealers on the watch list, checked in one day · benchmark: MacLellan Oil
Eighteen heating oil dealers serve Salem's 03079 and the Massachusetts border towns around it. We checked every one of them, their own sites first, then the two aggregators that track them by name. Seven post a public price tonight; eleven make you call. Where prices are posted, they run from $4.299 to $5.70 a gallon, and the cash tier sits about a dollar below what the same dealers list on their own websites.
Lowest posted
$4.299
Leo's Fuel · CheapestOil NH, hours old
Your benchmark
$4.699
MacLellan Oil · tracked cash rate; $5.799 list on its own site, stamped 10/19
Highest posted
$5.70
Haffner's · GetHomeHeat, today
Publish nothing
11 / 18
Dealers with no public price at all: call for the daily rate
The Price Ladder
Each dot is a tracked cash rate, what you pay per gallon today at roughly 150 gallons. The amber dot is your benchmark dealer. Hollow rings are the same dealer's own-site list price, where one exists: the tracked quote and the list price are the same company, about a dollar apart.
Leo's Fuel
B&H Oil
MacKenzie
MacLellan ★
Broco
SNH Energy
Haffner's
Tracked cash rate (CheapestOil / GetHomeHeat / dealer site), hours old · Benchmark supplier · Same dealer's own-site list price: B&H $5.499 · Broco $5.749 · MacLellan $5.799
SNH Energy and Haffner's sit a penny apart, their dots overlap on the axis on purpose. CheapestOil also shows B&H at $4.499 under a second URL variant, and MacLellan at $4.599 for New Hampshire deliveries.
Three Dealers Beat the Benchmark
The brief sets MacLellan Oil's tracked cash rate of $4.699 as the line to beat. Three of the six other priced dealers clear it. Leo's Fuel is the cheapest dealer on the board, full stop.
Leo's Fuel · $4.299
−$60.00
per 150-gal fill · −$0.400/gal
B&H Oil · $4.399
−$45.00
per 150-gal fill · −$0.300/gal
MacKenzie Fuels · $4.65
−$7.35
per 150-gal fill · −$0.049/gal
Above the line, Broco Energy costs +$30.00 per 150-gal fill (+$0.200/gal), SNH Energy +$148.65 (+$0.991/gal), and Haffner's +$150.15 (+$1.001/gal). Paying Haffner's instead of the cheapest tracked rate costs $210.15 on one fill.
Which benchmark you use matters. MacLellan is also tracked at $4.599 for New Hampshire deliveries. Against that stricter line, only Leo's (−$45.00) and B&H (−$30.00) still win, and MacKenzie flips to +$7.65. For context: New Hampshire's statewide average was $5.99 on October 5 and Massachusetts averaged $6.12 on October 6. Every tracked cash rate on this board sits well under both.
The Full Board: Eighteen Dealers, Cheapest First
Exact columns from the brief: dealer, price per gallon, minimum gallons, phone, website, source, notes. The same data ships as oil-prices-salem-nh-2026-10-19.csv.
The board sorts: click a column heading to reorder, click again to flip. Dealers without a posted price sink to the bottom either way.
| Notes | ||||||
|---|---|---|---|---|---|---|
| Leo's FuelPlaistow area, NH | $4.299 | 150 | (603) 382-1770 | leosfuelnh.com | CheapestOil NH | Cheapest overall. −$0.400/gal vs MacLellan → −$60.00 per 150-gal fill. Tracked quote refreshed hourly; own site takes online orders but posts no rate. |
| B&H Oil CompanySalem, NH | $4.399 | 150 | (603) 893-8882 | bandhoil.com | CheapestOil NH | −$0.300/gal → −$45.00 per fill. Second listing $4.499 (−$30.00). Own site: $5.499 list at 150+ gal. |
| MacKenzie FuelsSeabrook, NH | $4.65 | 100 | (603) 926-6003 | mackenziefuels.com | GetHomeHeat | −$0.049/gal → −$7.35 per fill. Own site: ~$40 fee under 100 gal; 5¢/gal off over 300, 10¢ over 500, 10¢ off automatic delivery. |
| MacLellan Oil ★Tewksbury, MA · benchmark | $4.699 | 150 | (978) 851-6111 | maclellanoil.com | CheapestOil MA | Baseline. NH tracked rate $4.599; GetHomeHeat $4.60. Own site lists $5.799, stamped "today's cash price 10/19/26." |
| Broco EnergyPeabody, MA | $4.899 | 150 | (781) 246-1130 | brocoenergy.com | CheapestOil | +$0.200/gal → +$30.00 per fill. Tracked rate is the 150+ tier; own site $5.849 (100–149) / $5.749 (150+); will-call minimum 100. |
| SNH EnergyLondonderry, NH | $5.69 | 100 | (603) 479-9282 | snhenergy.com | snhenergy.com | +$0.991/gal → +$148.65 per fill. Cash and credit priced the same; posted on their own site and matching GetHomeHeat's Oct 17 area page. |
| Haffner'sLawrence, MA | $5.70 | not stated | (800) 447-1913 | haffners.com | GetHomeHeat | +$1.001/gal → +$150.15 per fill. Own site sells pre-buy and budget plans, no posted spot rate. A penny above SNH. |
| Palmer Gas & OilAtkinson, NH | n/a | n/a | (603) 898-7986 | palmergas.com | none found | Call for Daily Rate. Account/portal pricing; pre-buy and capped-price programs; propane-forward site. |
| Roberson OilNorth Salem, NH | n/a | n/a | (603) 893-1648 | robersonoil.com | none found | Call for Daily Rate. HeatFleet knows the company but its listing carries no price. |
| Olde Town OilGroveland, MA | n/a | n/a | (978) 352-7800 | oldetownoil.net | none found | Call for Daily Rate. Pricing is delivery-address-specific via the /get-price/ form. |
| Townsend EnergyDanvers, MA | n/a | n/a | (800) 888-2888 | townsendtotalenergy.com | none found | Call for Daily Rate. Pricing runs through Townsend360 membership programs; now Townsend Total Energy. |
| Hometown OilPortsmouth, NH | n/a | n/a | (603) 501-4555 | hometown-oil.com | none found | Call for Daily Rate. Hometown Fuel of Maine posts $5.90 in searches for this name, a different company. |
| Mike Murphy & SonsAtkinson, NH | n/a | n/a | (603) 362-4879 | mikemurphyandsons.com | none found | Call for Daily Rate. Pre-buy program offered; no spot rate anywhere. |
| Neighbor's OilSalem area, NH | n/a | n/a | (603) 382-1750 | neighborsoil.com | none found | Call for Daily Rate. Listed on GetHomeHeat and CheapestOil, neither listing shows a price. |
| Freeman Fuel CompanyNorth Andover, MA | n/a | n/a | (978) 688-0604 | freemanfuelcompany.com | none found | Call for Daily Rate. No price-aggregator coverage found at all. |
| Hilton Oil Co.Lawrence, MA | n/a | n/a | (978) 687-9793 | hiltonoil.com | none found | Call for Daily Rate. Online ordering and a pre-buy program; no posted rate. |
| Family Oil CompanyHaverhill, MA | n/a | n/a | (978) 372-8262 | ourfamilyoil.com | none found | Call for Daily Rate. Only public artifact: a 2024–25 pre-buy PDF at $3.099, about 14 months stale. |
| Fuel NRGWindham, NH · as NRG Fuel LLC | n/a | n/a | (603) 890-7051 | fuelnrg.co | none current | Call for Daily Rate. HeatFleet shows $4.69 at 150+ gal but stamped May 20, 2026, five months old. Live domain is fuelnrg.co, not the fuelnrg.com in the brief. |
★ Benchmark dealer. Tracked rates are cash, per gallon, at the 150-gallon order size unless noted; aggregator quotes refresh hourly.
B&H appears twice on CheapestOil under two URL spellings ($4.399 and $4.499, both hours old); MacLellan appears three ways ($4.699 MA, $4.599 NH, $4.60 GetHomeHeat).
Broco's tracked $4.899 matches its own-site 150+ tier from the cached rate sheet; its current site lists $5.749–$5.849.
Eleven of Eighteen Make You Call
The majority of the roster is quote-based: pricing lives behind account portals, pre-buy programs, or address-specific quote forms. Two of the eleven at least leave a dated artifact behind, Family Oil's 2024–25 pre-buy sheet ($3.099) and Fuel NRG's HeatFleet quote ($4.69, stamped May 20, 2026), both far too stale to quote as a daily rate.
Watch the look-alikes: Hometown Fuel of Maine ($5.90 today, different company), Robertson Fuel Oil of Pennsylvania, B&H Oil of Connecticut, and "Town Oil" of Wethersfield, CT. None is on this roster. And one aggregator trap: newenglandoil.com lists summer prices (SNH at $4.49 against SNH's own posted $5.69), so its numbers were excluded from this board entirely.
How This Was Gathered
- The roster. All eighteen dealers named in the brief (the oil.csv list, the brief says fifteen, the list has eighteen, so eighteen got scanned). Rates are cash, per gallon, at the 150-gallon order size unless noted.
- Dealer sites first. Each company's own site was checked for a posted rate. Four post one: MacLellan $5.799 (re-dated daily, stamped 10/19/26), B&H $5.499, Broco $5.749–$5.849 tiered, SNH $5.69 cash or credit.
- Aggregators second. CheapestOil, GetHomeHeat, HeatFleet, FuelWonk, HeatBuddy, and OilMonster were scanned per dealer. CheapestOil and GetHomeHeat carry live per-dealer quotes updated hourly; HeatFleet's quotes carry view-dates (which is how Fuel NRG's May stamp got caught); the rest list the quote-only dealers without prices.
- Two price tiers. Where a dealer's own site and an aggregator disagree, both are shown, tracked cash rate as a solid dot, list price as a ring. They are different tiers of the same price, about a dollar apart, not an error.
- Stale-artifact exclusions. Family Oil's 2024 pre-buy PDF, Fuel NRG's May 2026 HeatFleet quote, and all of newenglandoil.com (its SNH figure is contradicted by SNH's own site) were found but kept out of every number on this board.
- Shelf life. Tracked quotes refresh hourly; treat anything older than a day as history. This board is a snapshot of October 19, 2026, taken this evening. Context: NH statewide average $5.99 (Oct 5), MA average $6.12 (Oct 6).
Gathered by a live web scan (keenable-select) on October 19, 2026. Full dataset: oil-prices-salem-nh-2026-10-19.csv. Per-dealer search notes: 00-summary-all-companies.md and the companion files in this folder, including the fifteen-dealer day scan and the five-day range note. Prepared by Techne Path · From systems to signals.